Research shows high income households are twice as likely to purchase raspberries, blueberries and blackberries. However, one quarter of households with annual incomes less than $45k also bought berries. So did more than 30% of medium income households.
Australia’s love affair with coffee and our fanatical café culture has been long been documented. Even at home, coffee is clearly still our drug of choice. In Australian supermarkets, coffee is worth $234 million - up by 13% on the previous year. For a mature category in a low growth grocery environment, this increase in sales is remarkable.
Despite reports our waistlines are growing, new long term data from Nielsen’s Homescan Shopper Panel paints a different picture of Australians; one in which shoppers are putting more fresh, healthy foods in their baskets, more often. Indeed, dollar value growth in fresh foods represented close to 20% of overall grocery growth over the past decade.
Lines between physical and digital worlds are blurring. In a market where growth outside of inflation has been stagnant, the future of the Australian grocery industry hinges on, among other factors, retailers and manufacturers leveraging technology to satisfy shoppers however, wherever and whenever they want to shop.
As part of a quest to capture additional sales, we have seen some pharmacies dabble in ranging grocery-oriented categories such as confectionery, batteries and giftware. In reality, these categories account for a very small share of pharmacy front-of-store sales and growth is muted compared with core or traditional pharmacy departments.
In the last decade, we’ve grown the market by $10 billion in retail sales. However, most of that growth was five years ago. Our research tells us that growth is out there to be had, but it is uneven. We predict the next five years will offer the market a $6 billion growth prize. But, as an industry, a shift in mindset needs to occur if we are to realise ‘real’ new opportunities for growth.
Ask a room full of people what drives behaviour – emotion or reason, and the answer will invariably come back in unison: emotion. Therein lies one of the many reasons Consumer Neuroscience exists: it measures the unspoken and unconscious reactions to advertising, and gives advertisers an insight into what is engaging or disengaging about their ads.
The shopper and retailer landscape in New Zealand has seen some significant change over the past decade. Whilst the fundamentals of grocery shopping remain intact, shoppers are more sophisticated. Here are five key areas we see as crucial over the coming years.
Nielsen has followed up its recent Global Snacking report with an infographic to sum up the latest global trends in snacking. It shows that the global snacking market is worth more than $374 billion annually. In Europe, confectionery represents the biggest contributor to the overall snack category, with sales of $46.5 billion.
The challenging consumer confidence outlook is fuelling the rise of ‘savvy shopping’ in Australia. Shoppers are prepared to shop around at different stores to find the best price – driving an increase in frequency of purchase, but also having the knock on effect of declining shopper loyalty.
Australian consumers are turning to ‘healthy foods’ to curb our growing waist lines and combat medical issues. More than half (56%) of us believe we are overweight and 78% think changing our diet to lose weight is more important than physical exercise (72%). The health craze has well and truly hit; we’re looking at our diet more closely, which is being reflected in our buying habits.
During December 2014, almost half (44%) of all Australians with connected mobiles used their phone to search online for gift ideas in the lead up to Christmas. With 7 in 10 Australians now owning a smartphone and ownership and adoption continuing to grow in Australia, the shopping landscape is being revolutionised and mobile-invested campaigns are a must.